Monday, June 21, 2010

Google Caffeine, Has Your SEO Been Affected?

It’s been a few weeks since Google announced the rollout of its new indexing service “caffeine”. It’s been on the back of every SEO companies minds for months or even years when certain sites aren’t ranking or there are obscure websites ranking ahead of content rich SEO friendly sites. It was all about “caffeine”. Now the veil has been lifted on what caffeine is and does.

Courtesy of http://googleblog.blogspot.com/

Caffeine aims to crawl and analyze web pages much faster than their old system. Allowing for more real time content showing up on google. They aim to provide “50% fresher results for web searches”. This surely benefits the theory of good fresh content on sites helps SEO.

Since this update we have seen no drastic changes in the google results we receive. Is this because we generally deal with sites with regular fresh content or is it across the board and all this buzz about caffeine is unfounded or is the coming months going to be the real test. Our question to our readers is have you seen changes? How has it affected you and you’re rankings?

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